Effective marketing requirs a lot of clarity, including having a very clear understanding of who your 'ideal' or 'target' clients are, what they want, what they need, how you can help them and other factors.
 
This template provides guidance to help you define the key charactristics of your target clients which in turn will give you clarity on how to market to them e.g. where you will find them, what messages are relevant to them etc.